INTAgLIO \"Quality Review\" Validates Marketing Strategies
Benefits Corporate SBUs as Well as Medium and Small Businesses

/Connecticut News Articles/ - Guilford, CT, July 08, 2005 - INTAgLIO's "Quality Review" service is for companies who need to differentiate themselves by understanding competencies, competitive advantages, identity, niche, high impact touch points and true value provided to customers.

According to John Bernardi, INTAgLIO President, "We help clients answer yes or no to a tough question; namely, can you relate to a real one-to-one perception of your company through the eyes of customers, prospects and partners? If so, does it match essences of your business that drive profitable results from products, customers and markets?"

Quality Reviews set the stage for closing gaps, leveraging strengths, aligning resources and expanding presence. They produce real-time benefit when applied to recently completed projects but are also useful barometers of the health of business relationships, or as part of an acquisition analysis.

"The INTAgLIO team was good to work with and facilitated easy interaction for us", stated Tom Perrone, General Manager, bkm Technology Group. "The quality review that they conducted with our major customer was excellent. We didn't realize that this key account had misperceptions about us. Based on their feedback, we quickly closed the gaps and now the customer better understands our capabilities. Also, INTAgLIO's recommendation forced us to recognize our current internal gaps in being able to effectively implement specific marketing and sales programs."

As a natural by-product, quality reviews yield ideas to be considered for new products and markets and provide content seeds for authoring messages to be delivered by the marketing arsenal. Upon completion of the review, INTAgLIO receives permission to author a success story by interviewing key participants. A story about the challenge, solution and results provides a great vehicle to communicate accomplishment. It builds confidence in people searching for new ways to help their customers.

"From our experience and for a variety of reasons, external parties just won't share their real perceptions with a client's employee", stated Bernardi. "We have a proven track record of quickly getting people to open up and to talk about themselves and their companies. By interviewing people assigned by our client, we gather valuable information about our client and about their customers, prospects and partners."

Press Release Contact Information:

John Bernardi
INTAgLIO
President
7 Winterberry Road
Guilford, CT
USA 06437
Voice: 203-668-1172
Fax: 203-457-9646
Website: Visit Our Website