The Giftable Game That Inspires Imagination and Creativity, Yamodo!, Plays at The NY Gift Show Booth #8200
Wrapping attendees of The Gift Show around its booth, Idea Storm Products presents its unconventional new, award-winning, giftable game, Yamodo!, the game that inspires the imagination and creativity.

/Connecticut News Articles/ - NEW YORK, NY, August 12, 2007 - Wrapping attendees of The International Gift Show around its booth, Idea Storm Products will be presenting its unconventional new, award-winning, giftable game, Yamodo!, the game that inspires the imagination and creativity.

Bill Phelps, founder and "Chief Imaginator" of Idea Storm Products, marketer of Yamodo!, said, "Yamodo is an entirely new concept in games because it breaks all of the rules of the traditional 'bored' game. It's an ideal gift for anyone looking for a fun, inspirational experience."

Yamodo will be on display for everyone to play in BOOTH #8200 at The 153rd Semi-Annual New York International Gift Fair which is being held from August 11 - 16 at The Jacob Javits Convention Center in New York City.

The new non-traditional, traditionally-hilarious Yamodo! is a compact, reasonably priced product designed for all ages to be enjoyed in almost any setting. "Because of its diversity, Yamodo! is an ideal fit for the gift market," Phelps said. "We are excited to present Yamodo! to the attendees because they will see the quality, play value, and boundless fun and creativity that the game inspires in anyone who plays it."

Yamodo! is the initial toy product offering from Idea Storm, a successful product development and consulting company. The game is intentionally designed to be a market-friendly packaged game that can be sold at nearly any type of retail outlet and played by almost anyone. Recognized for a wide range of different awards, including The National Parenting Center, Dr. Toy, Creative Child Magazine, and Mr. Dad, Yamodo! is great for kids, compulsive doodlers, family game nights, corporate brainstorming, educational settings, and rainy days.

Yamodo! (MSRP $14.95), is for two or more players or teams, ages 6 and up. To play, each person selects a card and players must use their imagination to draw and define the made-up word written at the top. To help spark the imagination and begin the drawings, each card has the start of an existing doodle for players to add to. On each pass, a player draws something on the card and writes part of their definition. The cards become increasingly outrageous as players pass the card around for others to build on, resulting in new definitions and unimaginable drawings created by the group.

"Yamodo! is different from many other games because instead of focusing on an individual winner, it focuses on stimulating the imagination and on creative collaboration," Phelps explained. "The social interaction that allows for some of the most bizarre definitions is not only refreshing, but a welcome change in the world of 'winner-take-all' games. And we encourage people to upload their original creations on www.yamodo.com for all to see."

Phelps and fellow artist, Steve Wright, created Yamodo! after deciding that their constant napkin doodling was a great way to spark unique ideas and great conversation. For more information about Yamodo, visit www.yamodo.com.

About The New York International Gift Fair:
The NYIGF is North America's premier gift and home market. It comprises 650,000 square feet, encompassing the entire Jacob K. Javits Convention Center, several of the Passenger Ship Terminal Piers, and the Metropolitan Pavilion. Every year, over 43,000 national and international attendees gather in New York representing the full scope of the gift and home furnishing industries, including mass merchants, department stores, independent specialty retailers, distributors, importers, catalog companies and e-tailers. They come to the NYIGF show after show to find an unparalleled selection of leading-edge products. The NYIGF runs Sat. Aug. 11 through Thurs. Aug. 16. Visit www.nyigf.com for show hours and additional information.

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