Coolspotters Powers "Obamastyle" Modules On Newsweek.com
Fanzter, Inc., the company behind the celebrity style and product discovery platform Coolspotters (www.coolspotters.com), has reached an agreement with Newsweek to power an "Obamastyle" content module on Newsweek.com.
COLLINSVILLE, CT, March 13, 2009 /24-7PressRelease/ -- Fanzter, Inc., the company behind the celebrity style and product discovery platform Coolspotters (www.coolspotters.com), has reached an agreement with Newsweek to power an "Obamastyle" content module on Newsweek.com. The special Coolspotters content widget will appear on the front page of Newsweek.com and throughout the Politics section. The agreement will allow Newsweek.com readers to tap into the powerful Coolspotters platform and communities, giving them a unique opportunity to discover, follow, and share information about the lifestyle trends of President Obama and the First Family.
"The Obama family is a social and cultural touchstone in so many ways," said Geoff Reiss, General Manager and Vice-President, Newsweek Digital. "We want to deliver coverage for our readers not only on the political and news-making aspects of the Obama administration, but also by tapping into the excitement over the style and culture that the President and his family brings to the White House. Coolspotters helps us deliver this for our users in a dynamic and compelling way."
Aaron LaBerge, CEO and co-founder of Fanzter, Inc. said, "Coolspotters represents a powerful way for everybody from fashion lovers to political enthusiasts to average, curious citizens to follow the cultural and fashion trends that the President and Michelle Obama are leading. Even more importantly, it will let them participate by sharing their knowledge as well as benefit from the collective wisdom of the community."
Visit Coolspotters online at www.coolspotters.com
Visit Newsweek online at www.newsweek.com
Press Release Contact Information:
Aaron LaBerge
Fanzter, Inc.
President & CEO
75 Crown Street, 2nd Fl, Box 348
Collinsville, CT
USA 06022
Voice: 860-269-7247
Fax: 860-269-8117
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