Shelton, CT Hotel Launches New Web Site, Partnership with Worldwide Revenue Solutions
The Holiday Inn Express Shelton-Trumbull has partnered with a hotel marketing company for Web site, content and Search Engine Optimization services.

SHELTON, CT, March 12, 2009 /24-7PressRelease/ -- The Holiday Inn Express Hotel & Suites Shelton-Trumbull, a refreshing choice of all-suite hotels near Yale University, announces the launch of a new Web site and Internet marketing initiative. The new site was designed, written and optimized by Worldwide Revenue Solutions (WRS), an Internet marketing company based in Dallas, Texas that specializes in service to the hospitality industry.

The new Web site utilizes the proven WRS strategy to both attract visitors and subtly lead them towards the reservation engine, bridging the all-important gap between casual surfers and qualified bookings. While the design stresses the booking engine, the content plays up the strengths of the property such as complimentary Internet access, complimentary 10-mile area shuttle, free breakfast service and 24-hour business facilities.

With the Web site launched, the principal concern of WRS moves now to site maintenance and Search Engine Optimization (SEO). SEO is an organic method of Internet marketing designed to improve the search engine rankings of a given Web page. This is done by forming the content on that page around niche keywords that possess considerable search weight or "findability".

Scott McKay, General Manager of the Shelton, CT hotel, is excited to have a new site and SEO initiative in place for the coming year.

"Increasing your exposure is always important for a hotel, even more so in today's challenging business climate. This website is a strong addition to our overall marketing plan and we are looking forward to seeing a positive occupancy growth as a result," said Mr. McKay.

The Holiday Inn Express Shelton - Trumbull, CT Hotel encourages all to visit them at the new Web site: http://www.hiexsheltoncthotel.com/

About Holiday Inn Express Hotel & Suites Shelton - Trumbull:
A refreshing choice in Fairfield County hotels near Yale University and the Sports Center of Connecticut, the Holiday Inn Express Hotel & Suites Shelton - Trumbull Hotel rewards guests with an idyllic setting, roomy all-suite accommodations and forward-thinking amenities for the modern traveler. Whether for business or a charming Connecticut vacation, we offer you ease and comfort with free high-speed Internet access, a complimentary area shuttle, free Express Start Breakfast, 24-hour business center, indoor pool for year-round fun and fresh meeting facilities. For more about our Shelton, CT hotel, call 1-203-925-5900 or visit our new Web site at http://www.hiexsheltoncthotel.com/

About Worldwide Revenue Solutions (WRS):
Worldwide Revenue Solutions (WRS) is a search engine optimization (SEO) company in Dallas, Texas founded by Aziz and Linda Ghaffari. WRS is a privately-owned hospitality Internet marketing company developed as an online marketing partner for hotels to optimize revenue from Internet and brand resources. WRS offers over 50 years of combined hospitality industry experience, dedicated to search engine optimization, social networking, search engine and tactical online marketing, content research and writing, website design and development, as well as Customer Relationship Management (CRM) execution. For more information on WRS and its services, call 972-424-2200, e-mail info@wrsol.com or visit our website at http://www.wrsol.com/

Press Release Contact Information:

Scott McKay
Holiday Inn Express Shelton-Trum
General Manager
695 Bridgeport Avenue
Shelton, CT
USA 06484
Voice: 203-925-5900
Website: Visit Our Website